To launch Samsung's A Series range of phones, we created a high energy video which focused around the vibrancy of the product.
A Series consumers are enormously varied with energetic lifestyles that they love to express on social media. We refected this diversity through the introduction of multiple lifestyles via multiple hands, encouraging and enabling our consumers to project themselves onto and actively participate with the film.
To capture energy and vibrancy, multiple hands quickly pass a selection of A3 and A5 phones between them using sleight of hand, displaying the different phone colours. The hands will “move” a brightly coloured ball across the screens of the phones, making the device part of their story.