Project Black Mirror

To launch Charlie Brooker's new TV show on Channel 4, I created a hoax, which (like the show) was equal parts menacing and exciting. By claiming to have created an iPhone app that could read brainwaves, I tapped into the zeitgeist of geek culture and created a product so desired and loved that every tech-fan wanted one and told their friends about it. This chip went viral with 250,000 views in 24 hours, staying on the front page of Mashable.com for two days.