Galaxy S7 Treasure Hunt
To launch Samsung's Galaxy S7, I created a nationwide treasure hunt that created a frenzy of social buzz on launch day.
To win the phone all fans had to do was track down our Brand Ambassadors who had the phones, using clues from Samsung's Twitter & Periscope feeds to claim it. To make it extra tricky, our Brand Ambassadors were constantly on the move riding Skateboards & BMX bikes around each of 7 cities
In the 7 hours this activation ran it generated 63m impressions