Showing how a venue feels.

This challenge inspired us to immerse the user in a full-screen interactive film, taking them to the top of the Gherkin and showing them what it could be like. While the story reflects the core service offerings of the venue, at critical points the user can delve deeper for more information on an individual feature, with clear calls to action to fulfil its primary role as a sales tool.
Creative Direction / Information Architecture / User flows / Wireframes / Art Direction

How do we extend the reach of our microsite campaign?

Working with four other agencies to help execute this campaign, we were bought on board late in the game to extend the reach and potential of the "Reward Your Thirst" Campaign. This simple competition was conceived, designed and built in a 24-hour period and designed to drive the social traffic from Facebook to the existing "Reward Your Thirst" microsite.
Strategy / Design
  • Campaign no longer live

How to take idea from notebook to market

Viva Voodoo started out a personal project. It’s an online brand that follows the exploits of 5 manically depressed voodoo dolls, as they try to do themselves in – and consistently fail. I developed the characters, created a game, a series of short animations and finally got users to design their own doll. The website has had over a million views and I am now hoping to work with Digital Outlook Studios to develop a television pilot.
Character Creation / Brandign / Creative Direction
Information Architecture / Wireframes
Art Direction / Design

Finding the true value of home exchange

Exchange Away is a site where users can swap homes for a unique holiday within a new community. The target market is people who are time rich, have a small about of disposable income and are looking for a cultural experience. We took the decision to create a brand based on a “value” proposition – in all meanings of the word – starting with the experience and taking it to value for money.
Creative Direction / Branding / Information Architecture / User flows / Wireframes
Art Direction / Design

How do you get people to go to the library on a weekend?

Evolving English is the British Library’s premier exhibition for 2010/11, which my team took from concept to design. Our challenge was how to use digital to raise awareness and get people through the door. I decided that we needed to create content which would be shared by British Library Advocates with their peers. In order to lock down how this should be done, I set up group testing to get the answers we needed.
Digital Creative Direction / Information Architecture / User Groups / User flows / Wireframes

A CMS driven site for 15 territories in 11 languages, featuring 1000s of shoes

I created an engaging user interface that showcases the brand’s products with simple calls to action. I felt it was important to reflect the sense of energy and movement that was portrayed in their above-the-line advertising. At the same time, it had to be really easy for people to be able to see what was available in their locations and – most crucially – drive them to their nearest stockists. The site’s backend runs off RSS Feeds, which saves a huge amount of time for local project managers choosing the products they want to show.
Digital Creative Direction / Information Architecture / User flows / Wireframes / Art Direction / Design

Taking the estate agents
out of the picture

My team was approached by Sarah Beeny, host of TV's ‘Property Ladder’, who had an idea for a site that would allow people to buy and sell homes without the need for an estate agent. We created a site which was fresh and easy to use and put the focus firmly on the individual properties for sale. Our team also launched Sarah on twitter and got her talking about the right mix of advice, real life and promotion.
Creative Direction / Information Architecture / User flows / Wireframes / Art Direction / Design / Branding

How can you get teenagers
to think about the future?

B-Live is a specialised careers service for teenagers. This redeveloped web platform helps young people in the UK appreciate that skills developed doing the things they love often compliment what employers look for when hiring. The conversion and retention rates on this site are skyrocketing!
Creative Direction / Information Architecture / User flows / Wireframes / Art Direction

How do you bring
film stills to life

Becoming Jane is a Miramax film charting the early life of Jane Austen. This job had a tiny budget, with a quick turnaround and we only had only a handful of production stills for assets. From this starting I was able to bring these images to life with some beautifully subtle animation, to evoke the feeling of the film
Digital Creative Direction / Art Direction
Design / Animation

How do you start a social revolution?

Pownum is a service that allows consumers to rate the companies and organisations they use. This revolutionary idea is at the centre of the visual identity of this brand. Using strong, dynamic colours as a call to arms, pownum was able to enlist 200,000 users in the first three months. Urgency was critical to the pownum brand; we need to capture the consumer the moment they had something to say. This led to the creation of an iphone app, to make any review only a few taps away.
Creative Direction / Information Architecture / Wireframes / Art Direction / Branding

Bringing Winston Churchill’s words to life

This iPhone App developed as a joint venture with the estate of Winston Churchill and literary agency Curtis Brown. It's a collection of powerful, pithy and witty quotations from the speeches, writings, thoughts and sayings from one of the most dominant figures of the twentieth century.
Creative Direction / Information Architecture / Wireframes / Art Direction / Design

Turning the iPad into a
coffee table book

We teamed up with photographer Jon Nicholson to produce a stunning "coffee table" iPad application. This lightweight and sexily simple app showcases a set of intimate and stunning images taken during a year of exclusive, behind-the-scenes access to the Ferrari Formula 1 Team. The iPad proved to be the ideal medium for showcasing Jon's work, fusing a host of social functionality with high-resolution imagery.
Creative Direction / Information Architecture / Wireframes / Art Direction / Design

Making the hotel,
the destination

I hooked up with a fashion photographer to capture the essence of the ‘hotel experience’, instead of cold empty rooms. The result is an immersive web experience, full of the character and soul that has won the hotel numerous awards. Ubiquitous links to the hotel's third party booking system and clear calls to action mean that visitors have a clear conversion route without the hard sell.
Creative Direction / Information Architecture
User flows / Wireframes / Art Direction / Design

Keep them glued to their seats all summer

Nickelodeon had three requirements: showcase their summer content, increase levels of engagement and attract a new audience group. As if all three weren’t hard enough, the pitch had to be directed at one of the toughest demographics of all – the kids. We developed a webcam competition seeking the biggest Spongebob Squarepants Superfan. We then hid virtual collectors’ cards around the site to reward viewing and even added an augmented reality Spongebob dancing in your hands.
Strategy / Creative Direction / Information Architecture / Wireframes / Art Direction / Design

A brand experience with
a difference

It's not often that you will see 10-year-old work, built in Flash 5 and in a portfolio site such as this. This is an exceptional piece of work that complimented the offline campaign perfectly. We created an animated world, where the user could interact and explore to "Find Red" and discover a whole host of treats on the way.
Creative Direction / Information Architecture
Art Direction / Design

When the contest created
a community

This is Winsor & Newton's largest ever campaign. It was developed to coincide with the international re-branding of their acrylic range.
The site and competition were rolled out across multiple territories throughout 2009. Though the original plan was a three-month campaign, the competition has proved so successful we have rolled it out every quarter for the last two years. The samples section also exceeded expectations, with stock exhausted within days.
Creative Direction / Information Architecture
User flows / Wireframes / Art Direction / Design

Taking a legendary in-store experience online.

We were invited to redesign & architect Britain’s favourite online store. Hamley’s in-store experience is legendary, and we were charged with bring this online. We started with some heavy analytics and user questionnaires, to understand what the client wants, and what they are motivated to buy. From this we cut the product skew from 2000 items to 200 then made it easier to find the perfect toy with a recommendation engine. Up selling was really important, Thus gift wrapping & batteries options were central to the basket process.
Creative Direction / Information Architecture
User flows / Wireframes / Art Direction / Design