Finding the true value of home exchange

Exchange Away is a site where users can swap homes for a unique holiday within a new community. The target market is people who are time rich, have a small about of disposable income and are looking for a cultural experience. We took the decision to create a brand based on a “value” proposition – in all meanings of the word – starting with the experience and taking it to value for money.
Creative Direction / Branding / Information Architecture / User flows / Wireframes
Art Direction / Design

Taking the estate agents
out of the picture

My team was approached by Sarah Beeny, host of TV's ‘Property Ladder’, who had an idea for a site that would allow people to buy and sell homes without the need for an estate agent. We created a site which was fresh and easy to use and put the focus firmly on the individual properties for sale. Our team also launched Sarah on twitter and got her talking about the right mix of advice, real life and promotion.
Creative Direction / Information Architecture / User flows / Wireframes / Art Direction / Design / Branding

When the contest created
a community

This is Winsor & Newton's largest ever campaign. It was developed to coincide with the international re-branding of their acrylic range.
The site and competition were rolled out across multiple territories throughout 2009. Though the original plan was a three-month campaign, the competition has proved so successful we have rolled it out every quarter for the last two years. The samples section also exceeded expectations, with stock exhausted within days.
Creative Direction / Information Architecture
User flows / Wireframes / Art Direction / Design

How can you get teenagers
to think about the future?

B-Live is a specialised careers service for teenagers. This redeveloped web platform helps young people in the UK appreciate that skills developed doing the things they love often compliment what employers look for when hiring. The conversion and retention rates on this site are skyrocketing!
Creative Direction / Information Architecture / User flows / Wireframes / Art Direction

How do you start a social revolution?

Pownum is a service that allows consumers to rate the companies and organisations they use. This revolutionary idea is at the centre of the visual identity of this brand. Using strong, dynamic colours as a call to arms, pownum was able to enlist 200,000 users in the first three months. Urgency was critical to the pownum brand; we need to capture the consumer the moment they had something to say. This led to the creation of an iphone app, to make any review only a few taps away.
Creative Direction / Information Architecture / Wireframes / Art Direction / Branding

How do we extend the reach of our microsite campaign?

Working with four other agencies to help execute this campaign, we were bought on board late in the game to extend the reach and potential of the "Reward Your Thirst" Campaign. This simple competition was conceived, designed and built in a 24-hour period and designed to drive the social traffic from Facebook to the existing "Reward Your Thirst" microsite.
Strategy / Design
  • Campaign no longer live