We were invited to redesign & architect Britain’s favourite online store. Hamley’s in-store experience is legendary, and we were charged with bring this online. We started with some heavy analytics and user questionnaires, to understand what the client wants, and what they are motivated to buy. From this we cut the product skew from 2000 items to 200 then made it easier to find the perfect toy with a recommendation engine. Up selling was really important, Thus gift wrapping & batteries options were central to the basket process.

I created an engaging user interface that showcases the brand’s products with simple calls to action. I felt it was important to reflect the sense of energy and movement that was portrayed in their above-the-line advertising. At the same time, it had to be really easy for people to be able to see what was available in their locations and – most crucially – drive them to their nearest stockists. The site’s backend runs off RSS Feeds, which saves a huge amount of time for local project managers choosing the products they want to show.

This is Winsor & Newton's largest ever campaign. It was developed to coincide with the international re-branding of their acrylic range.
The site and competition were rolled out across multiple territories throughout 2009. Though the original plan was a three-month campaign, the competition has proved so successful we have rolled it out every quarter for the last two years. The samples section also exceeded expectations, with stock exhausted within days.

It's not often that you will see 10-year-old work, built in Flash 5 and in a portfolio site such as this. This is an exceptional piece of work that complimented the offline campaign perfectly. We created an animated world, where the user could interact and explore to "Find Red" and discover a whole host of treats on the way.

Working with four other agencies to help execute this campaign, we were bought on board late in the game to extend the reach and potential of the "Reward Your Thirst" Campaign. This simple competition was conceived, designed and built in a 24-hour period and designed to drive the social traffic from Facebook to the existing "Reward Your Thirst" microsite.