When redeveloping the 4music site, we completely wiped the slate, running focus groups, developing user profiles and looking at what really motivated their target market. Getting to know our audience in such depth gave us a clear insight into what they wanted. This is still a work in progress, so all documentation is for presentation purposes

Viva Voodoo started out a personal project. It’s an online brand that follows the exploits of 5 manically depressed voodoo dolls, as they try to do themselves in – and consistently fail. I developed the characters, created a game, a series of short animations and finally got users to design their own doll. The website has had over a million views and I am now hoping to work with Digital Outlook Studios to develop a television pilot.

Nickelodeon had three requirements: showcase their summer content, increase levels of engagement and attract a new audience group. As if all three weren’t hard enough, the pitch had to be directed at one of the toughest demographics of all – the kids. We developed a webcam competition seeking the biggest Spongebob Squarepants Superfan. We then hid virtual collectors’ cards around the site to reward viewing and even added an augmented reality Spongebob dancing in your hands.

Becoming Jane is a Miramax film charting the early life of Jane Austen. This job had a tiny budget, with a quick turnaround and we only had only a handful of production stills for assets. From this starting I was able to bring these images to life with some beautifully subtle animation, to evoke the feeling of the film