I hooked up with a fashion photographer to capture the essence of the ‘hotel experience’, instead of cold empty rooms. The result is an immersive web experience, full of the character and soul that has won the hotel numerous awards. Ubiquitous links to the hotel's third party booking system and clear calls to action mean that visitors have a clear conversion route without the hard sell.

This challenge inspired us to immerse the user in a full-screen interactive film, taking them to the top of the Gherkin and showing them what it could be like. While the story reflects the core service offerings of the venue, at critical points the user can delve deeper for more information on an individual feature, with clear calls to action to fulfil its primary role as a sales tool.