Evolving English is the British Library’s premier exhibition for 2010/11, which my team took from concept to design. Our challenge was how to use digital to raise awareness and get people through the door. I decided that we needed to create content which would be shared by British Library Advocates with their peers. In order to lock down how this should be done, I set up group testing to get the answers we needed.

Pownum is a service that allows consumers to rate the companies and organisations they use. This revolutionary idea is at the centre of the visual identity of this brand. Using strong, dynamic colours as a call to arms, pownum was able to enlist 200,000 users in the first three months. Urgency was critical to the pownum brand; we need to capture the consumer the moment they had something to say. This led to the creation of an iphone app, to make any review only a few taps away.