Making the hotel,
the destination

I hooked up with a fashion photographer to capture the essence of the ‘hotel experience’, instead of cold empty rooms. The result is an immersive web experience, full of the character and soul that has won the hotel numerous awards. Ubiquitous links to the hotel's third party booking system and clear calls to action mean that visitors have a clear conversion route without the hard sell.
Creative Direction / Information Architecture
User flows / Wireframes / Art Direction / Design

Taking a legendary in-store experience online.

We were invited to redesign & architect Britain’s favourite online store. Hamley’s in-store experience is legendary, and we were charged with bring this online. We started with some heavy analytics and user questionnaires, to understand what the client wants, and what they are motivated to buy. From this we cut the product skew from 2000 items to 200 then made it easier to find the perfect toy with a recommendation engine. Up selling was really important, Thus gift wrapping & batteries options were central to the basket process.
Creative Direction / Information Architecture
User flows / Wireframes / Art Direction / Design

How do you start a social revolution?

Pownum is a service that allows consumers to rate the companies and organisations they use. This revolutionary idea is at the centre of the visual identity of this brand. Using strong, dynamic colours as a call to arms, pownum was able to enlist 200,000 users in the first three months. Urgency was critical to the pownum brand; we need to capture the consumer the moment they had something to say. This led to the creation of an iphone app, to make any review only a few taps away.
Creative Direction / Information Architecture / Wireframes / Art Direction / Branding

Showing how a venue feels.

This challenge inspired us to immerse the user in a full-screen interactive film, taking them to the top of the Gherkin and showing them what it could be like. While the story reflects the core service offerings of the venue, at critical points the user can delve deeper for more information on an individual feature, with clear calls to action to fulfil its primary role as a sales tool.
Creative Direction / Information Architecture / User flows / Wireframes / Art Direction

Bringing Winston Churchill’s words to life

This iPhone App developed as a joint venture with the estate of Winston Churchill and literary agency Curtis Brown. It's a collection of powerful, pithy and witty quotations from the speeches, writings, thoughts and sayings from one of the most dominant figures of the twentieth century.
Creative Direction / Information Architecture / Wireframes / Art Direction / Design

Taking the estate agents
out of the picture

My team was approached by Sarah Beeny, host of TV's ‘Property Ladder’, who had an idea for a site that would allow people to buy and sell homes without the need for an estate agent. We created a site which was fresh and easy to use and put the focus firmly on the individual properties for sale. Our team also launched Sarah on twitter and got her talking about the right mix of advice, real life and promotion.
Creative Direction / Information Architecture / User flows / Wireframes / Art Direction / Design / Branding

Turning the iPad into a
coffee table book

We teamed up with photographer Jon Nicholson to produce a stunning "coffee table" iPad application. This lightweight and sexily simple app showcases a set of intimate and stunning images taken during a year of exclusive, behind-the-scenes access to the Ferrari Formula 1 Team. The iPad proved to be the ideal medium for showcasing Jon's work, fusing a host of social functionality with high-resolution imagery.
Creative Direction / Information Architecture / Wireframes / Art Direction / Design