Samsung Flock AR Experience

Connections between technology products are intangible to our audience. This immersive AR retail wayfinding app at London’s Samsung KX aims to change this by making the invisible, visible.

Using the metaphor of a murmurating flock of birds to represent the seamless connections between Samsung products, KX’s newest residents work as one to guide visitors across the flagship store. Choosing from either ‘Epic Gaming’, ‘Seamless Entertainment’ or ‘Effortless Living’, each journey highlights the benefits of how you can achieve more, save time and get the most out of what you love.

Partnering with Unit9, we achieved real-world tracking of over 500m of programmed pathways within a 900 square meter space. Visitors are guided over a walking distance of over 100m by a flock of 200 brightly coloured low-poly birds. Each one is individually programmed through an intelligent flocking system that auto-adjusted to real-world physics, resulting in a near-to-life murmuration experience.

Using the data from each journey, a follow-up personalised email tailored to each experience then enables purchase by connecting our visitors directly to the relevant product pages on Samsung.com